Welcome to the very first episode of the Small Business One Problem One Solution Podcast. I’m so happy to be here today. So let’s get right into today’s episode. For our very first podcast we are going to talk about the problem of getting quality content for a podcast, a live presentation, a webinar or pretty much anything that you need content for. How do we actually get that content? I thought this was very fitting in light of our very first episode.
I am very excited because I’m going to give you an endless supply of content that you can literally use for a lifetime. You can use this content for anything; it doesn’t necessarily have to be for podcasts, so there is absolutely no need to worry if you don’t have a podcast. You can use this for any content that you’re creating online. Whether it is informational videos, blog posts, bonuses and/or webinars, this podcast is perfect for you. All the tips I share with you will work for any of those too!
The solution or strategy as a whole is what I like to call ‘Recycling Content.’ It’s just like how you recycle plastic, there is content that you can literally reuse (more than once) in different forms and on different mediums and platforms. The practice of using a piece of content in one aspect of your business doesn’t mean that you could never use that content again or you can’t use it somewhere else where it might be beneficial and where you might be able to attract new people to view your content.
Let’s face it…this happens to everyone. There are some things that we create that might not get the exposure that we need on one platform. In fact that same information or content tweaked a little bit might get an overwhelmingly positive response on another platform via other sections of the web. The fact remains that when we do work once, we don’t necessarily need to plop it in one place, forget about it and then work on something else. What we SHOULD want to do is to maximize time spent on one project and have that content or piece working for us continuously. This will save you time and could increase your bottom line.
To be more specific, as an example let’s say you have a blog post that you wrote 6 months ago and perhaps you got a few visitors, maybe it got a couple likes on Facebook or another social media platform. You can take that same content and turn it into a video and boom, it suddenly starts to get an increasingly high number of exposures…even more exposure than it might have had on your blog post.
Now, this doesn’t shock me and of course, it might not shock you but when you turn a piece of content into a video, it’s a whole lot easier to rank than an article or even a blog post. I trust that now you can see the power of just changing (or adding to) the place where you’ve hosted your content and the way you’ve presented it? It could be a dramatic change in the amount of response you get and the amount of eyeballs or ears that you get on your content. It is very powerful just taking that same information and literally turning it into a completely new piece of content just by changing the medium. It is that simple.
3 Great Ways to Recycle Your Content
Let’s talk about some ways that you can recycle your content. I’m going to give you three strategies in this podcast that can easily be used to recycle your content and literally turn it into brand new content instantaneously.
1. Present Written Content Different
Having content you’ve already created, whether it is a published book, e-book, a report or any lengthy piece of content, is an awesome starting point. Let’s say you have s content of about 3000 words or more. This is a perfect because you can literally just slice and dice that information into so many different ways until the cows come home.
For instance, you can create a podcast out of each chapter of your book or each talking point. You can also create videos or slideshare documents. You are really not changing the content at all! All you’re doing is changing the way it is presented or delivered and the medium.
So, let’s say you do not have a published book that you have written, that’s okay! You can always use what is known as Private Label Rights (PLR). If you don’t have your own book or report that you have written, PLR is a great starting point because you are not really using the PLR as it is, right? So, you are just recycling that information and turning it into your own information and really changing the content that is inside the PLR document.
That’s a really great starting point and just as a side note, you really never want to use PLR as it is because you always want to customize it, brand it, as something that you can put your name on. Put your own spin on. Rather than just leaving it as it is because a lot of the time PLR is quite dull. It’s boring. You’ll want to make it your own but it could be really a treasure chest of great information. What it ends up doing really for the really smart marketers is that as you get good at it, what’s going to happen eventually is that it will spark great ideas for other content that you might want to create.
Therefore, if anything it is just giving you more insight into a topic and giving you a resource to really provide you an endless source of ideas to turn that content around into other things. Using PLR correctly involves personalizing it and making it your own. It could potentially make you a lot of money, so keep that in mind as a resource. So if you head over to DebbieDrum.com/1 you will see some resources of PLR sites that I recommend that has a good reputation of having great PLR content. That’s the first way to use information from your own published book, e-book or use PLR and buy the rights to information you can later change and make your own.
2. Turn Written Words Into Audio/Video
The second way is turning the written word into audio or video. We made reference to converting written content into a video to increase exposure attract new people and provide a different feedback. You can take anything that you have written and turn it into audio for podcasts or video for Youtube channel or you can even take that Youtube video and then convert it to audio later on so that not much work has to be done in converting video which is an MP4 file to audio which is MP3. Audio and video are so popular.
More than 1 billion users visit Youtube each month over 6 million hours of video are watched each month on Youtube and over a hundred hours of videos are uploaded every minute to Youtube. Approximately 80% of YouTube traffic comes from outside of the US so it’s literally worldwide. There are millions of subscriptions each day. Video is so popular and it’s a great way that you can utilize the traffic from sites like YouTube, Vimeo and have content on those sites to capture those users all day long. It’s just amazing and it shows you the popularity of video and it shows you why you need to have videos.
Another very important to have video and audio is because there are some people who learn better with audio and video as opposed to the written word. I know for me, I like listening to videos and audios of MP3’s, podcasts and things like that over reading. That’s just me and I like to do things on the go like when I’m driving in my car I like to listen to stuff. I like to walk my dog and listen to podcasts and videos.
Even when I’m exercising, it’s something for me to do rather than just to walk or look at stuff while I’m walking or listen to music. While I’m in my car, I take the opportunity to fill my brain with great content. There are so many people that are like that and there’s a huge popularity in audio books now for that very same reason. People just like to listen to stuff rather than read sometimes. I really strongly recommend you convert content from the written word into audio and video.
3. Social Media Snippets
The third way to recycle your content is a very easy method, in my opinion, and I call this social media snippets. This is where you take the material that you already have right from your PLR, your published book or other quality content that you’ve already created and you slice that information into bits and pieces for social media posts. You can couple the text or the video with pictures and post them to sites like Facebook, Google Plus, Twitter, Instagram, Pinterest, LinkedIn and other social media platforms. There are so many of them for you to choose from and utilize. Even if you don’t use ALL of them and you just use a few that I mentioned, you’ll be way ahead of the crowd. This is another great way to get even more out of the use of your content because you are using it another way and you are using it on another platform.
You can take pictures and go to sites like pizap.com and easily make an image, put text in there so that your image is coupled with text. The fact is that you are using images and people love images as they love and like images on social media. It’s a really great strategy to incorporate images and text that you have already written into your existing content and turn it into social media traffic. Not to mention that strategy is really, really fun. You can do it yourself or you can get somebody else to do it. It’s really easy to use this site similar to pizap.com. There are tons of them. I’ll also have that listed on debbiedrum.com/1.
Just to recap, we have three ways on this podcast that we talked about to repurpose our content. One was you have a starting place. A book, a report, short report, E-book, guide or whatever it is you have. You can take that information and turn it into as many different web properties to get more exposure and more traffic. Similarly, you can turn that into an audiophile or video for youtube and podcasts for audio like what I’m doing right now. You can also take that information and turn it into social media snippets. The point of all this is to not let any of your hard work go to waste. Don’t let content be a one and done situation. You have so many outlets that you can use the same information that you have used and turn it into a ton of other types of resources to provide on other platforms around the web.
Introducing new mediums will bring you more traffic and as you can see once you have the base content to start with. It’s very easy to turn that information into so many different forms that it’s almost like you can never run out of content which is absolutely amazing. It’s just using the hard work that you have done and maximizing it, leveraging it to its full potential. In this podcast we only talked about 3 ways that you could recycle and repurpose your content. But, I have a free gift for you. If you go ahead and visit http://debbiedrum.com/21, you will find a report where even a quick start guide that will show you 21 ways that you can repurpose your content so that you can work less save time and even get more done, more traffic and get more exposures.