Make Your Website a Sales and Marketing Machine with ONE Tool
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What’s the goal to aim for online? Think about that. If you’re here live, go ahead and type into the chat box or if you’re on the replay, go ahead and comment. What’s a goal to aim for online? I know that that’s a pretty general question, but what comes to mind when you are asked, “What would be a goal?” Sue says, “to make money.” Paolo says, “Make sales.” Janet says, “More subscribers, more money.” Actually, Janet, you’re on the right track as far as today’s topic because that should be one of your major goals is to collect emails easily.
And I’m going to say to make this different from any other video you watch or training you watch about collecting emails, I’m going to say, “in a nonthreatening way.” So what do I mean in a nonthreatening way and collecting emails is never really threatening, but you’ve seen it. I’ve seen it. When you go online and you see a big what we call a squeeze page, right? There might be a video. It might be long. It might be short. It might be somebody saying, “Hey, I’m going to give you this. All I want from you is your email address.” Not that it’s threatening, but it’s a very old-school technique. Still definitely works, but people are kind of wise to that, and they’re not always giving up their email address so quickly anymore. So because there’s so many people just trying to collect email addresses and have promises or empty promises … And don’t get me wrong, some of these squeeze pages that we land on are phenomenal and they really give high-value information behind the curtains, right? But we just have to give up our email address when we want to see behind the curtains.
In the beginning, when I first started marketing online, there was a very smart marketer. I was very early in my marketing stages, but I realized what this guy was doing when it came to this technique that he was using online. So basically, he was sharing a tool that he had that where all you had to do was enter your URL, you’d enter your name, and you’d enter your email for this tool to quickly take your URL and index it to Google with a click of a button. For those of you who don’t know what indexing a URL is, it’s just allowing Google to kind of see that your website is there and it’ll start picking it up. So the more you post to it, the more Google is going to [inaudible 00:03:45] your site, they’re going to show your site in the search engine. So you really want your URL to be indexed so that Google shows your content.
What he was doing was just asking a simple question or three, in this example, and you see how this is like a nonthreatening way to collect email addresses because you’re actually using some sort of tool and in order to get the results of that tool, you have to enter your email address for everything to work. So maybe he says something like … I don’t remember the exact software or what it did, but I just remember this was the functionality and this was what he was doing behind it. Like, “Let me send your results to this email. Just go ahead and give me your email for everything to kind of work together.”
This, I saw very, very early that’s something that was really smart. Some marketers would argue that this might not be the best way to capture emails or you might not be getting the best quality of emails because anybody and anyone can use this tool and you’re not really sure how to target them. Just because they’re interested in indexing their site to Google doesn’t mean you know exactly what to do to market them when you have their email. So there’s a lot that goes behind this, but if you have some kind of tool that’s targeting a specific crowd, should have an idea of what these people are interested in when it comes to making, growing their online business.
They’d be interested in SEO information or what content to put on their blog because you already have the information that they have a website so you can deduce from there. The other day I actually had been getting lots of emails from adidas. I don’t know how I ended up on their list, but they have this site, it’s called Runtastic. But it’s not just about running, it’s about just health in general, exercises. I think they’re building content around pushing an online fitness app that looks pretty cool and very affordable. So what they’re doing behind their marketing is they’re just providing a ton of content. They have this really great article about rowing, the rower, and I read it because I know how to row but I never know how to do the settings on the rower and I was interested in it and it gave me that information.
So I started to click around and I noticed that they have these health and fitness calculators, BMI calculator, the liquid requirement calculator. I guess it tracks how much water you’re drinking. Protein intake, heart rate calculator, energy expenditure. Who the heck knows what that means? How are you tracking that? All these things. Look at this sleep calculator. There was more down. I just took a screenshot of the first eight apps, but I think there was like 12 or even more down the page. I wanted to use this as an example because it’s exactly what I’m talking about today is using simple tools in your business and collecting emails in a nonthreatening way because people are utilizing your tools and the only way that they get the benefit of using the tool or maybe get the information that they’re looking for, the results, whatever, you have to send it somewhere, right? And have you send it to an email address.
So these could be anything from calculators, quizzes, anything that automates something, trackers, apps. One of the things that I say to do is think very small when … If you don’t have a grand idea for a robust tool, which you might, I don’t know, the best way if you’ve never done this before is to think of solving one problem. So you don’t want to go into this and say, “Oh, I’m going to build an app that does a million different things.” Because number one, it’s going to take very long to create. And number two is you want to get something out and get something rolling. … be if you have traction in your marketplace, right? So think of something that maybe you can solve one problem with one solution with your tool.
So I have built around 10 applications in my business over the last 10 years, and probably less because I didn’t start creating software until about two years into my business. And the first one created was Book Review Targeter, which was another tool under a different name, and it was actually a completely different application. The first one I built was an Adobe AIR application, which nobody does anymore. For some reason Adobe AIR is out of style. I don’t know why. And then the new Book Review Targeter became a web-based tool, more like a SaaS, software as a service. So where anytime you see SaaS that means like it’s web-based, anyone could use it, Mac, PCs, usually has some kind of login where you go and you can have your own account and everything. Some of the applications I’ve built in different formats for both Macs and PCs.
This has been something that I’m very well versed in and this is something that anyone could really do, and you just need to kind of have a little bit of guidance. So I always say and recommend you can get some kind of coach or someone that you can advise that has the knowledge behind doing something before you have you throw yourself into it without specifically knowing everything to do. And you can kind of get a head start if you have someone to work one on one with. I’m wondering if you might have some kind of idea and you would like to know like how to execute it or how to get your idea made simply and easily. And who do you trust? Trust is a huge factor when you are not a programmer. I’m not a programmer. I hit many stumbling blocks along the way because it’s a little bit dangerous to work with someone you don’t know and you don’t know what you don’t know.
My newest tool, called Book Connect, it’s a SaaS, web based, right? It only started off with three functions really or one main function, broken up into like three parts. It was really started as a solution to deliver books to people in any file format. And then from there I’m like, “Ooh, what if it can do this and what if it can do this and what if it can do this and what if it could do this?” So he started growing and growing and growing from there. And then it gets really, really fun when your business model, when you’re app, when your tool takes off.
So as you may or may not know, I do have a what I call Passive Profits Laser Coaching. Many have taken me up on this. I’m having a lot of fun with the current clients that I’m working with already. And basically what it is, it’s one-on-one laser coaching and it’s done in a style where it’s unlimited 15-minute calls with me. So it’s not like we stay on the phone or an hour or 45 minutes. It’s just, what’s your question, how do you implement, it and then do it. You have a homework assignment every single time. And you complete that homework assignment and then you can book your next session with me. And then in between, you can ask questions via email for support. And it really is cool because it works out to be less than $84 a month, which to have unlimited support from someone who has been in the game for 10 years, it’s very, very valuable.
You also get notes and the recording of all the calls to refer back to if you ever need and it’s all nicely on one sheet. You don’t even have to do anything. It’s all done for you and you can always refer back. You could even write little notes in yourself if you want and that’s a debdrum.com/lasercoaching. So go ahead and check that out because that would be really, really fun to work with you.
You don’t have to know anything about software in order to make a tool. It’s funny because I went to school for marketing and information systems, so I’m one of the few people who actually do what I went to school for. And then right out of college I was kind of the right-hand woman to a CEO and we built a SaaS from scratch and I was a part of, not coding, but a lot of usability and more like, “Put this button here, this function should be on this page.” So I had the training already … for I started building software. I never thought that I would build software until I found out how don’t have to be a programmer and you can actually find people to either give them projects to do for your software or you can develop your own software company where you actually have employees or maybe the developer has some stake in the business, whatever it is.
And that’s stuff to talk about too, because when you build software, depending how big you grow, you always have to consider, what about next year when this, this and this updates? So you’re going to have someone to either support that or you’re going to have maybe a limited-time software or maybe luckily a software that might work forever without any updates. Who knows? Who knows what will happen? But you always have to kind of keep these things in mind. And having some kind of easy tool or easy calculator, either as an opt-in to use on your website or they don’t have to opt-in, but they get the results when they provide their emails. You’ve probably stumbled on some kind of quiz software, right? You answer all the quiz questions and then you don’t get the results until you give your email address at the very end. And here you are, you’ve already invested like 10 minutes into this quiz and you’re like, “All right, let me do that.”
So that’s just another idea of how you could collect these emails, as I put it, in a nonthreatening way. Oh, great question, Lineya. Lineya says she got here late. Is this coaching for software only or could it be used for general book publishing? Oh yeah, it could be used for anything. I’m just kind of coupling this with the topic of software today. But you can use this for anything that you want, for sure. I would love to get some software clients. Right now, it’s mostly content people and publishers and authors, which is great. And as I said earlier, content can come in many forms and fashion. So content can come in the form of tools because you can put content in a tool and still do everything that I talked about here today. There’s even ways that you can get tools that are kind of already made and all you need to do is put your custom information into it, so you don’t even have to get a programmer, which is really, really cool and very lucrative.
So that is it for today. Again, that’s debdrum.com/lasercoaching for either software or any content publishing online business needs. I look forward to working with you for anyone who gets in. Again, it’s very simple. There’s not too many more details than this, and it’s about laser coaching. You get one year and it’s unlimited and it’s 15-minute calls. We hop on Zoom, we chat for a little bit. I’m right to the point. What do you need? Here’s how I help. You take action. And if you need some support in between, I’m there for you. And like I said, it’s less than $84 a month and you get all the recordings as well. It’s highly, highly valuable, very, very useful to have someone in your corner when you’re trying to figure stuff out and you’re not wanting to reach out on Facebook and get a million different opinions. So thanks for joining me today and I will see you on the next live session. Bye-bye.
I want to see you again!
This has been such a pleasure, and I know you will watch yourself grow by putting these action steps to work. Thank you so much for joining!
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